The customers can now access the free Marvel channel on Apple Podcasts, which feature popular Marvel + SXM Podcasts original series, including Marvel's Wolverine: The Long Night and its sequel Marvel's Wolverine: The Lost Trail. Marvel Podcasts Unlimited is a premium audio entertainment subscription for global Marvel fans, which will be available exclusively on the new Marvel channel on Apple AAPL Apple Podcasts. SiriusXM partnered with Marvel Entertainment to launch Marvel Podcasts Unlimited. In addition to this, the original creators of the podcast will also be hosting a live weekly radio show on SiriusXM. Stitcher signed an agreement with the critically acclaimed comedy horror podcast, The Last Podcast on the Left in October.Īs part of its three-year agreement, the podcast is expected to return on podcast platforms and RSS feeds in 2022.
The acclaimed series, which went off-air by the mid of 2021, has been relaunched on Stitcher with new episodes. SiriusXM’s Stitcher recently acquired The Bellas Podcast, hosted by TV personalities Brie and Nikki Bella. Consumers will be provided with access to Discovery+ with their SiriusXM subscription plans.ĭiscovery+ offers 60,000 episodes of contemporary and classic shows from Discover’s large portfolio of networks, which includes HGTV, TLC, ID, Discovery Channel, Animal Planet and Food Network, among others.Ĭontent acquisition is expected to boost user growth. The company and Discovery DISCA recently entered into a strategic partnership to create more value-adding content, providing customers with more choice.
Expanding podcast efforts of the company fit well with the existing advertising-led focus on AdWizz and Pandora.Įxpanding partner base bodes well for SiriusXM. SiriusXM’s subscriber-base expansion is anticipated to continue owing to a robust content portfolio.
Focus on Podcast Initiatives to Boost Top-Line Growth
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